The NFL is the latest American sports league to sign official betting deals. The league announced three sportsbooks as its official betting partners. These companies will have access to official league statistics and data and can use this information to promote their relationship with the league and tie their brands to sports statistics. Under the terms of the five-year deal, the NFL will receive nearly $1 billion in revenue from the betting partners. After the first three years, the NFL can opt out of the deal.
PGA TOUR
PointsBet, a leading global online gaming operator, has been associated with the PGA TOUR for three years. In addition to this partnership, PointsBet has become the official betting operator of the PGA Tour. These live betting odds integrations will be included in PGA TOUR broadcasts. PointsBet is also the official sports betting partner of NBC Sports. The PGA TOUR’s new betting partner will allow fans to bet live and on any PGA TOUR event.
In addition to its increased fan engagement, the PGA Tour benefits as well. Its increased fan engagement gives it greater leverage when negotiating advertising contracts and increasing viewership numbers. Additionally, legal sports betting promotes the reputation of the sports betting industry, making it more accessible and acceptable to casual fans. In addition to this, the PGA Tour benefits financially through direct investments from the gaming industry. These operators provide the tour with valuable data and sponsorships, which increase its exposure to fans.
In addition to its sponsorships, the PGA TOUR is increasingly embracing the sports betting market. The PGA TOUR is the first golf tour to launch an official sportsbook in the United States. In July 2019, DraftKings became the first official daily fantasy game of the Tour. In July 2019, this relationship will continue to grow. For now, DraftKings is the official betting operator for the PGA TOUR.
NFL
Several sports bodies in the U.S. are looking into the development of NFL official betting data. The NFL has been slow to move on this issue, but it has recently “flipped the switch” and is making the data available to more U.S. sportsbooks. In fact, nearly every U.S. sportsbook subscribed to the data feed. Likewise, more sportsbooks may soon use the NFL’s Genius Sports data feed to make NFL official betting data available to them.
Several companies are jumping on the NFL’s bandwagon. Draft Kings and FanDuel are just two of the many companies that offer NFL betting data. Genius also has exclusive rights to distribute NFL betting data around the world. These new partnerships will give fans access to thousands of sporting events throughout the year, and will allow fans to bet on their favorite teams. However, the NFL has been careful to warn about the potential dangers of gambling.
The NFL’s decision to make football official betting legal is a significant step towards building trust among fans. While a majority of Americans don’t feel comfortable with gambling, the NFL has made strides toward expanding its betting options. As of November 20, 2018, it will be legal for fans in Canada to place a single-game bet on their favorite team. Previously, the law only allowed parlays. Ultimately, the league is committed to protecting the integrity of the game and the integrity of its players.