More official betting partnerships are emerging, giving the movers and shakers of the sports betting industry a chance to combine their power. These are not just one-off deals, but rather vast portfolios of enduring relationships. DraftKings, one of the leading players in the sector, has recently agreed an expansive series of deals that will strengthen its presence in multiple states.
NBA
In June, the NBA and MGM Resorts announced a partnership that will enable them to provide official NBA betting data to sportsbooks licensed in the U.S. The data will be provided by Genius Sports and Sportradar, two companies that have worked closely with the NBA to develop data products for bookmakers.
NFL
After years of debate, the NFL has finally made sports betting official. In April, the NFL approved three sportsbooks to be the league’s official betting partners. In return, the league is allowed to sell six sportsbook commercials per game, to approved sportsbook operators and league-approved sportsbook partners. The NFL has also begun adding betting lines and spreads to the bottom of game screens. In addition, the league recently added free-play games to its broadcasts, including one in which fans can win money from studio analyst Terry Bradshaw.
MLB
Official MLB betting data will be made available to sportsbook operators in a new program. The league recently announced a multi-year deal with data provider Sportradar, which is the league’s official global data provider. The deal also involves performing fraud detection.
NASCAR
With the legalization of sports betting in the United States, NASCAR needed an official betting product and data product for its fans. The result is a unique product that includes over 25 different types of in-race bets and delivers a compelling live betting experience across regulated states.
UFC
The UFC has announced its first-ever official betting partnership in Latin America, including Brazil. This partnership with cryptocurrency casino Stake marks the UFC’s first venture in Latin America. Stake will serve as UFC’s official betting partner in Latin America and Asia. The two companies plan to collaborate on original content and develop custom betting products.
WynnBET
WynnBET is a betting platform associated with Wynn properties worldwide. The company, which has been around since 2005, is also associated with Caesars Entertainment. The company has partnered with numerous sports teams and is an official sports betting partner of the Detroit Lions, New York Jets, and Indianapolis Colts.
Detroit Tigers
If you’re a die-hard fan of the Detroit Tigers, you can place your bets online by visiting an official online baseball book. These sites offer a number of features, including an in-depth analysis of the team’s 2020 season, betting articles, and a mobile platform that makes betting on the go easy.