The NFL has moved cautiously into gambling content. However, it is clear that the league is attempting to take advantage of this new business opportunity. As the NFL grew and expanded into more international markets, it made sure to forge partnerships with sports betting operators. It has also used best-class monitoring and licensing to protect itself from the pitfalls of legalized betting.
The NFL isn’t the only league to try and capitalize on gambling. MLB is likewise actively looking for a partner to help it compete in the betting game. One partner, MGM Resorts, has already signed a deal with the league.
The NFL has also been aggressive in its use of video licensing. It has made use of its official data to offer fans a betting experience that they can actually get their hands on. In addition, the league has made its mark with the patented “Fox Bet” sportsbook.
During the offseason, the league negotiated a deal with an analytics firm and a sportsbook. These two entities are not only helping the NFL protect itself from corruption, but they are also offering a little something for the fans. For instance, fans can now place bets using the Fox mobile app, and can even win some cash by interacting with studio analyst Terry Bradshaw.
The PGA TOUR also has an official betting partnership, and is planning to expand its multi-year marketing deal with DraftKings. Similarly, the Nationals have a gambling partner in Caesars. Combined, the two companies have a whopping $350 million sponsorship deal.
Meanwhile, the NHL is not as big as other sports. However, the league does offer spreads, moneylines, and total points. Additionally, the NHL recently introduced an in-game betting option. This is the first time a professional sport league has officially announced the presence of an in-game betting option.
While the NFL is not the only sports league that has adopted a new business model, it is certainly one of the most active. Not only is the league partnering with sportsbooks, but it is also offering sports-related training to players.
The NBA, NHL, and MLB all have some type of gambling content, but they are not nearly as gung-ho about it as the NFL. That’s not to say that there aren’t some similarities. After all, MLB and the NHL are both in the business of creating and distributing sports content. And while the NFL might be more forward-thinking when it comes to gambling, the league is still more conservative when it comes to branding itself.
On the other hand, the UFC has taken a more direct approach to its sports betting policy, announcing that it will no longer permit its coaches and fighters to bet on fights. In addition to that, it has enacted a conduct policy that prohibits its athletes from bets on fights.
Despite the NFL’s cautious approach, the league has forged some key partnerships with some of the more notable betting operators. While there is no word yet on when these new sports betting apps will go live in Michigan, it looks like it will be a few years before we can expect to wager on our favorite teams. Until then, we can still rely on illegal offshore sites, though they might not have the same level of security that licensed sites do.